In an interview with GamesIndustry.biz, President of EA Labels Frank Gibeau said that EA will "clearly be 100% digital in the near future". After hitting over a billion dollars in digital revenue over the last year, and setting their sights on two billion in the coming year, Gibeau says that it is definitely the way the company will be heading. He mentions that although "[EA has] great relationships with our [retail] partners,..., our ultimate relationship is with the gamer". He also goes on to say that "We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction"

This does not really come as a shock to anyone who remotely considers themselves a gamer. Obviously the trend for digital distribution was set with Steam, which EA tried to follow with Origin, and with the amount of revenue they're pulling in, it makes sense to centralize their distribution model. It also means (potentially) lower prices given that there will be little to no money sunk into producing physical copies that sit on a shelf somewhere. All i hope is that at some point in the future, NZ internet progresses to a point where i dont lose a massive chunk of my data cap trying to download a new game, and that it doesn't download at 5 kbps (Looking at you: Day of Release downloads)

Personally, i think there's something special about waiting for midnight outside a store for a game you've wanted for 6+ months, rushing home, installing it and seeing how far you get before the morning breaks. I don't want that to go away just yet.

(P.S - Apologies for lack of content recently. Posts will be 5-6 a week from here on out)